Looking for the best-selling rugs in the US that combine style, durability, and market demand? Whether you’re a homeowner, interior designer, or retailer, this guide covers the top 12 must-have rug styles dominating American homes. From coastal favorites to luxury bestsellers, we break down key trends, regional preferences, and expert tips to help you choose the perfect rug.
Why Rug Selection Matters for Your Home
Choosing the right rug can transform a space, adding warmth, texture, and personality. The US rug market is diverse, with certain styles consistently outperforming others due to regional tastes, material quality, and design trends.
As a leading rug manufacturer since 1991, NP Rugs has identified the top 12 best-selling rugs that cater to every home’s needs—whether you prefer handmade rugs, hand-knotted rugs, or custom rugs.
For retailers, understanding these trends ensures better inventory decisions, while homeowners gain insight into long-lasting, high-demand designs.
1. The Reigning Champion: Yangri Design
Material: Bamboo/wool (80/20) in coastal blues and greens
Why It Sells: #1 in coastal states, accounting for 40% of total US sales
The Yangri Design rug is a favorite in coastal homes from New England to California, thanks to its durable bamboo-wool blend and soothing oceanic hues. Its resistance to humidity makes it ideal for beach houses, while the soft wool blend ensures comfort underfoot.
Retailer Tip: Stock this rug in higher quantities if you serve coastal markets—it’s a consistent top performer.
2. The Minimalist MVP: Spagy Design
Material: 100% hand-carded wool in monochrome shades
Why It Sells: 3:1 sell-through ratio in urban markets
For modern apartments in NYC, Chicago, and other high-rise cities, the Spagy Design rug is a minimalist dream. Its neutral tones blend seamlessly with contemporary decor, and the hand-carded wool offers unmatched softness.
Retailer Tip: This 5×8 size sells out fastest—restock every 6 weeks to meet demand.
3. The Transitional Top-Seller: Checker Design
Material: Gold chessboard silk/wool (48/52)
Why It Sells: 65% repeat buyers in the 35-55 age group
Perfect for transitional interiors, the Checker Design rug blends traditional and modern aesthetics. The silk-wool blend adds a subtle sheen, making it a luxury statement piece without overwhelming a room.
Homeowner Tip: Pair this rug with dark wood furniture for a balanced, elegant look.
4. The Family Favorite: Trisa Design
Material: 100% wool geometric with dual-height pile
Why It Sells: 92% satisfaction in “kid-friendly” surveys
Durability meets style in the Trisa Design, featuring a dual-height pile that hides spills and resists wear. Its geometric patterns add visual interest, making it a top choice for suburban homes with kids and pets.
Retailer Tip: Market this rug to families in school districts—it’s a high-conversion product.
5. The Luxury Bestseller: Mirza Design
Material: 100% silk waterfall abstraction
Why It Sells: $5M+ annual revenue from high-end designers
For luxury interiors, the Mirza Design rug is unmatched. Its handmade silk construction creates a watercolor-like effect, making it a centerpiece in upscale homes and hotels.
Retailer Tip: With a 58% gross margin, this rug is a high-profit item for luxury buyers.
6. The Eco Darling: Silba Design
Material: Bamboo/wool (30/70) with algae-dyed gradients
Why It Sells: 28% YOY growth among eco-conscious millennials
Sustainability meets artistry in the Silba Design, featuring plant-based dyes and renewable bamboo. It’s a top pick for eco-friendly homes and aligns with the growing demand for sustainable rugs.
Homeowner Tip: Perfect for bohemian and Scandinavian interiors.
7. The Statement Sensation: Boryn Design
Material: Paint-splash silk/wool (41/59)
Why It Sells: 3x more social media tags than other designs
Bold and artistic, the Boryn Design rug is a conversation starter. Its abstract paint-splash pattern appeals to modern art lovers and influencers.
Retailer Tip: Display this rug prominently—it drives social media engagement and foot traffic.
8. The Bedroom Bestseller: Atlana Design
Material: Cloud-themed wool in blues/whites
Why It Sells: #1 in West Elm bedroom collaborations
Create a serene bedroom retreat with the Atlana Design rug. Its soft, cloud-like texture and cool tones promote relaxation.
Retailer Tip: Bundle this rug with bedding for a 22% increase in average order value.
9. The Entryway Essential: Nuru Design
Material: Triple-layered hand-carded wool
Why It Sells: 18-month durability guarantee boosts conversions
Built for high-traffic entryways, the Nuru Design rug withstands heavy foot traffic while maintaining its plush feel.
Homeowner Tip: Ideal for mudrooms and foyers.
10. The Bohemian Hit: Tulsi Design
Material: Bamboo/wool (67/33) in organic shapes
Why It Sells: Top seller in Southwest/Mountain states
With earthy tones and free-form patterns, the Tulsi Design rug is a boho-chic essential.
Retailer Tip: Stock more units in Arizona, New Mexico, and Colorado.
11. The Commercial Powerhouse: Webster Design
Material: Chain-reinforced wool/silk (30/70)
Why It Sells: 500+ hotel contracts annually
Durable enough for lobbies and offices, the Webster Design is a commercial favorite.
Retailer Tip: Target hospitality buyers with bulk discounts.
12. The Seasonal Star: Grebly Design
Material: Sky gradient wool (hazy to blue)
Why It Sells: 70% of annual sales occur May-August
This summer-inspired rug brightens any space with its gradient sky tones.
Retailer Tip: Rotate this rug to the front of the store in summer for maximum sales.
Final Thoughts: Choosing the Best Rug for Your Needs
Whether you’re a homeowner looking for the perfect rug or a retailer optimizing inventory, these 12 best-selling rugs offer style, durability, and market appeal.
For wholesale buyers, check out our Wholesale Rugs collection. If you prefer custom designs, explore our Custom Rugs options.
Need more guidance? Read our Rug Size Guide or learn How to Clean a Wool Rug for long-lasting beauty.
By selecting the right rug, you enhance both aesthetic appeal and functionality—making it a worthwhile investment for any home.
